Client: Air Canada Vacations
Assignment: Produce a video blog series & accompanying contest based on Air Canada Vacations' first ever
Mega Fam
Role: videographer, video editor, content producer
Over 130 Canadian travel agents were invited by Air Canada Vacations to tour and learn about the operator's most impressive resorts in the region of Liberia, Costa Rica.
The completed project included 5 online blog posts documenting each days events; 4 videos including interviews where advisors described their impressions of the Fam experience, resorts and the destination; one quiz.
The series was published on openjaw.com to an audience of +20k, securing
Air Canada Vacations' strong partnership with the travel agent community.
Over 120 travel agents filled an Air Canada rouge aircraft plane for the rouge 2nd mega fam hosted by Air Canada Vacations
View of the pools
Agents were treated to a show o the beach. Traditional dance in costume.